Someone once said that there’s no such thing as bad press. In recent years, some celebrities have taken that slogan to heart.
Strategic publicity stunts can leave fans and non-fans alike polarized. One thing remains constant: These crazy publicity stunts get people talking. Listed below are the 10 biggest celebrity publicity stunts of the 2000’s (so far).
10. Joaquin Phoenix Goes Crazy
In 2008, Joaquin Phoenix announced to the world that he was going to be a rapper. He had gained a significant amount of weight and looked incredibly disheveled. He had a beard that would be envied in most middle-eastern countries. He even made a documentary to showcase his crazy downward spiral. The whole thing turned out to be a hoax, but it worked wonders for his career.s_bukley / Shutterstock.com