Paramount has a lot of eggs in the basket labeled “Anchorman Sequel,” and the studio’s advertising campaign has been an exercise in budget-conscience, affiliated-marketing genius.
Will Ferrell’s “Ron Burgundy” injected the excitement into the sequel when he made an appearance on Conan to play some jazz flute, and announce that it was actually happening. It’s hard to believe that the announcement was over 18 months ago!?
This seed of hope was followed by some stellar Internet teases, a teaser trailer, full length trailers, an ad campaign affiliated with the new lineup of Dodge vehicles (which are all brilliant) and finally, Ron Burgundy has broken the unbreakable barrier of real and fake news, and joined a news team for a day.