Celebrity branding is a new thing and, when done wisely, it’s a great way for them to capitalize on their side-passions or to simply invest in their success and image. Like anything, many celebrities have tried to start their own brands, but not all have succeeded (ahem, sorry Blake Lively). Many go the fragrance and book route, while others take on new ventures that turn out to be even more successful than their original careers. Let’s look at the most note-worthy celebrity brands that don’t actually suck!
8. Jessica Alba – Honest Company
In 2008, after the birth of Jessica’s daughter Haven, she found herself immensely impacted by motherhood. “It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start,” she stated on The Honest Company’s website. She launched the company in 2011, and it’s now grown to have an estimated value of $1.7 billion, with over 90 products and a new side beauty line. Top selling products are Honest diapers, either bought in packs or by mail subscription. They gained popularity not only for the natural and safe elements, but for the adorable prints that keep parents coming back for more. In five years, this brand has continued to grow and develop, and we should continue to see it do so for years to come.